Summary: FARFETCH promotes Black Friday sale

Why It Matters: This change shows a shift in their main promotion. They are now pushing a Black Friday sale instead of a members' sale.

What Changed:

• The main sale banner changed from "FW25 sale: up to 50% off womenswear, menswear and kidswear" to "Black Friday: get an extra 20% off sale womenswear, menswear and kidswear".
• The order of the top links changed. "Free shipping on selected items" is now before "Log in to shop FW25 members' sale".
• Some numbers at the very bottom of the page changed.