Summary: Instrument launches Iru brand and new case studies

Why It Matters: The agency is showcasing new capabilities in building brands from scratch and has updated its portfolio with recent work for high-profile clients.

What Changed:

• Added a featured announcement for "Iru," a new brand built from the ground up.
• Expanded the "Recent Work" section with several new case studies including AlphaSense, Perfected, Shutterfly, and Eventbrite.
• Updated the "News & Noteworthy" section with a 2025 Transparency Report.
• Added a press mention for being a "Campaign US Agency of the Year" finalist.
• Categorized all portfolio items with specific tags like #brand, #marketing, and #product.