Summary: BuiltWith highlights free site lookups forever

Why It Matters: The competitor is making their free tool more prominent to attract new users. They are also being very clear about how easy it is to cancel paid plans to reduce friction for new customers.

What Changed:

• Added a clear statement that individual site lookups are free forever.
• Moved the pricing table and plan details (Basic, Pro, Team) to the top of the page.
• Removed the large video and detailed "Lead Generation" and "Market Share" sections from the main view.
• Added a list of specific CRM integrations like Pardot, Zoho, and Close.io.
• Added a "Join over 1 million people" social proof section.
• Included a detailed FAQ section about billing, refunds, and data sourcing.