Summary: Athletic Brewing updates Club offer and lowers prices

Why It Matters: The brand is shifting its membership hook from a "50% off first order" deal to a "25% off plus free gift" model. They also lowered prices on specific specialty items, which may help them convert more first-time buyers.

What Changed:

• Changed the Athletic Club signup offer from "50% Off Your First Order" to "Save up to 25% Plus a FREE [gift] when you join."
• Lowered the price of "Kir Royale," "Paloma," and "Moscow Mule" 4-packs from $14.99 to $12.99.
• Reduced the price of the "Cocktail-Inspired Pack" 8-pack from $29.98 to $25.98.