Summary: Hypothesis pivots to Higher Education focus

Why It Matters: The product is moving away from being a general tool. They are now positioning themselves as the top choice for colleges and universities to fight AI shortcuts and improve student grades.

What Changed:

  • Updated the page title to "The #1 Social Annotation Tool for Higher Education."
  • Added social proof claiming over 300 institutions now use the platform.
  • Changed the main headline to focus on getting students to read again.
  • Added specific mentions of LMS integrations like Canvas, Blackboard, Moodle, and D2L.
  • Updated section headers to emphasize "measurable results" and "market-leading" status.
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