Summary: PwC changes to Middle East focus

Why It Matters: PwC is now showing content specific to the Middle East. This means they are focusing on this region.

What Changed:

• The website title changed from "PwC: Audit and assurance, consulting and tax services" to "PwC Middle East".
• The main navigation links changed from general categories like "Featured insights" and "Capabilities" to region-specific ones like "Transforming our Region" and "Insights & Media".
• The country selector changed its default from "United States" to "Middle East Region".
• The content now features reports and insights specific to the Middle East, such as "2025 Middle East Working Capital Study" and "Voice of the Consumer 2025: Middle East findings".
• Many links now point to /m1/en.html which is a Middle East specific URL.