September 4, 2025 ongoing Get alerts for webflow.com

Summary: Webflow adds AI to platform description

Why It Matters: Webflow now says it uses AI. This could change how people see Webflow.

What Changed:

  • Update "More than a website builder" to "More than an AI website builder"
  • Update "Webflow’s all-in-one platform" to "Webflow’s AI-native platform"
  • Update "optimize web experiences that convert — without sacrificing brand consistency" to "optimize personalized web experiences that drive real results — faster than ever"
  • Remove the "Welcome back, User" section
  • Remove three customer testimonials from "The best companies build on Webflow"
Track companies like webflow.com
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →