Summary:
Bookkeeper360 launches bookkeeping and tax bundle
Why It Matters:
The company is moving from offering a free "health check" to pushing a paid service bundle. This suggests they are focusing on increasing the average value of each new customer by selling multiple services at once.
What Changed:
- The top banner now promotes a "Bookkeeping + Tax" bundle instead of a "Free Bookkeeping Health Check."
- The primary call-to-action in the banner changed from "Click Here" to "Book a Call."
- The company phone number was updated from an 800-number to a local 516 area code.
- The careers link was moved from Breezy HR to Ashby HQ.