Summary: ThriveCart updates lifetime offer

Why It Matters: ThriveCart changed how they talk about their special offer. This might mean they are trying a new way to get people to sign up.

What Changed:

• "Special offer: one-time payment" changed to "Special offer: Lifetime Access"

• The copyright year changed from "© 2024+" to "© 2025"

• The list of features was reordered and some items were moved between the main list and the "Pro+" section.

• "Powerful customer behavior rules" was removed from the "ThriveCart Standard" features list.

• "Simple sales tax functionality" was moved from the main features list to the Pro+ section.

• "Affiliate Management" was moved from the main features list to the Pro+ section.

• "PRO MEMBERSHIP INTEGRATION" was changed to "MEMBERSHIP INTEGRATION".

• "PRO SUBSCRIPTION MANAGEMENT" was changed to "SUBSCRIPTION MANAGEMENT".

• "PRO & Available on Pro+" was changed to "& Available on Pro+".

• "PREDICTED REVENUE" was added to the Pro+ features list.

• "JV/PARTNER CONTRACTS" was moved from the main features list to the Pro+ section.

• "INSTANT AFFILIATE PAYMENTS" was moved from the main features list to the Pro+ section.

• "Powerful customer behavior rules" was removed from the "ThriveCart Standard" features list.

• Update your marketing to reflect current offers

• Re-evaluate your feature list presentation