Summary: Ada launches generative AI migration blueprint

Why It Matters: The company is shifting its content focus toward helping customers move away from old, scripted chatbots to newer generative AI models. This suggests they are targeting competitors who still rely on rigid, rule-based automation.

What Changed:

• Added a new featured blog post about Blackhawk Network’s migration to generative AI.
• Removed an older guide about conversational AI in the insurance industry from the featured insights section.
• Updated the "Insights" section layout to prioritize the new migration case study.