Summary: 1800 Contacts adds online vision exam

Why It Matters: This makes it easier for customers to get new prescriptions.

What Changed:

• The website title changed from "Get set for fall with 20% off" to "1-800 Contacts | World's Largest Contact Lens Store"
• New navigation links were added for "Contact lenses," "How to order," "Online vision exam," and "Vision insurance"
• The main offer changed from "Get set for fall with 20% off" to "Grab 20% off today"
• New sections were added for "First time here" and "Back again" links
• A link to "Look up my insurance" was added under the vision insurance section
• A "Need something else? We can help." section was expanded with options like "Renew your prescription online," "Find your perfect frames," "Save up to 40% when you switch to AquaSoft," "Everything’s easier on our app," and "Our Gajillion Percent Promise has your back"
• A "Get started" button was added to the "How to order" section
• Customer testimonials were added under "Huzzah for happy customers!"
• The FAQs section was expanded with specific questions and answers, including details on returns, price matching, shipping, online prescription renewal, and glasses
• A footer was added with links to "About us," "Help," "My account," and "Resources" sections, along with social media links and accepted payment methods
• A pop-up for "Save 20% on your first order" with an email signup was added