February 4, 2026 ongoing Get alerts for ibm.com

Summary: IBM Sterling B2B Integration SaaS adds free trial

Why It Matters: The product page has shifted from a general brand overview to a specific, conversion-focused landing page. By adding a "Try it free" option and a live demo, the company is lowering the barrier for new users to test their supply chain and data exchange tools.

What Changed:

  • Added a "Try it free" call-to-action and a live demo registration link.
  • Introduced the IBM Sterling B2Bi SaaS AI Config Agent to automate partner connections.
  • Added specific performance metrics, including a 383% average three-year ROI and 55% faster partner onboarding.
  • Included a new section for customer reviews from G2 featuring users from Morgan Stanley and other enterprises.
  • Updated the page layout to focus entirely on B2B integration rather than general IBM news and corporate history.
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