August 17, 2025 90-day analysis Get alerts for framer.com

Summary: Framer added On-Page Editing.

Why It Matters: This new feature lets people change website content right on the page. This can make editing easier and faster for users.

What Changed:

  • "Features" in the top menu changed to "Product."
  • "Help" in the top menu changed to "Community Help."
  • "Teams" in the top menu changed to "Enterprise."
  • A new section "New Introducing On-Page Editing" was added near the top.
  • The phrase "Design, then publish." was removed.
  • A "Start for free" button was added below "Not everything powerful has to look complicated."
  • The "Join us live May 21, 10AM PDT" banner was removed.
  • The "Framer Academy" section changed its wording from "Master the FundamentalsStart FundamentalsFundamentalsStart FundamentalsSee more lessonsIntroductionSee more lessons" to "Master the FundamentalsStart FundamentalsStart FundamentalsFundamentalsSee more lessonsSee more lessonsSee more lessons."
  • The "Websites that stand out start in Framer" section added a "Start for free" button.
  • The phrase "Start with a Template, level-up with Plugins" changed to "Start with Templates, level-up with Plugins."
  • The numbers next to the plugin names (like "73K users") were removed.
  • The list of experts changed.
  • The "Get started for free" button changed to "Start for free."
  • A new "Start with AI" button was added.
  • The "Resources" menu changed. It removed "Desktop app," "Marketplace," "Community," "Developers," "Wallpapers," "Meetups," "Company," "Security," "Careers," "Report Status," "Legal," "Blog," "Creators Program," "Payouts," "Experts," "Awards," and "Events." It added "Desktop app," "Developers," "Wallpapers," "Community," "Live Events," "Meetups," "Programs," "Agencies," "Students," "Creators," "Startups," and "Experts."
  • The "Compare" section removed "Figma" and "Wix" from the list of competitors.
  • The "Solutions" section removed "Figma to HTML," "Website builder," "Portfolio maker," "Landing pages," "UI/UX design," and "No-code."
  • The "Company" section removed "Security," "Careers," "Report Status," "Legal," and "Blog." It added "Security," "Careers," "Status," "Abuse," "Brand," and "Legal."
  • The "Socials" section removed "X Twitter" and "LinkedIn." It added "X."

What To Do:

  • Add a new feature like On-Page Editing to your product.
  • Update your website navigation to make it clearer for users.

Verify Changes:

Track companies like framer.com
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →