Summary: More Than Meeples launches MTM Loyalty and Rewards

Why It Matters: The store is shifting focus toward customer retention. By adding a dedicated rewards page and linking it throughout the site, they are trying to keep shoppers coming back instead of just making one-time sales.

What Changed:

• The page title changed from a general shop description to "MTM Loyalty and Rewards."
• Many navigation links that used to go to the homepage now point to the new loyalty page.
• The "About Us" and "Sub Menu" links now redirect to the rewards section.
• A large amount of product listing content was removed from this specific page view.