February 9, 2026 ongoing Get alerts for gusto.com

Summary: Gusto removes "Gold Medal" payroll promotion

Why It Matters: The company has ended a sports-themed marketing campaign. They are also adding more detailed tracking and advertising disclosures to their site.

What Changed:

  • Removed the "SCORE BIG" gold medal banner and free trial offer from the top of the page.
  • Removed a football emoji and a specific promotional link for the "Gusto Gold Medal" offer.
  • Added a large section of text at the bottom of the page about cookies and ad tracking.
  • Updated the footer to explain how they show ads on other websites and apps.
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