Summary: Rocket Lawyer launches Rocket Copilot AI assistant

Why It Matters: The company is shifting its focus from seasonal discounts to AI-driven legal guidance. This suggests they are prioritizing automated, real-time support to help users navigate complex business structures and contracts.

What Changed:

  • Replaced the "20% off yearly membership" promotional banner with a call to "Ask Rocket Copilot."
  • Added a new "Rocket Copilot" AI section featuring contract review and business startup help.
  • Updated the homepage with new risk-based messaging like "Hiring without help? That's risky."
  • Refreshed customer testimonials to focus on the value of the Rocket Legal+ membership.
  • Expanded the footer with new links for "The Briefing Room" and "Join our attorney network."
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