Summary:
Rocket Lawyer launches Rocket Copilot AI assistant
Why It Matters:
The company is shifting its focus from seasonal discounts to AI-driven legal guidance. This suggests they are prioritizing automated, real-time support to help users navigate complex business structures and contracts.
What Changed:
- Replaced the "20% off yearly membership" promotional banner with a call to "Ask Rocket Copilot."
- Added a new "Rocket Copilot" AI section featuring contract review and business startup help.
- Updated the homepage with new risk-based messaging like "Hiring without help? That's risky."
- Refreshed customer testimonials to focus on the value of the Rocket Legal+ membership.
- Expanded the footer with new links for "The Briefing Room" and "Join our attorney network."