Summary: Shutterfly updates Black Friday Sale

Why It Matters: The competitor changed their main sale offer and added a newsletter signup. This could mean they want more customer emails.

What Changed:

• The main sale changed from "30-50% Off Sitewide" to "Black Friday Sale: 50% off Almost Everything".
• The end date for the main sale changed from November 19 to November 28.
• A new offer "50% off Best-Selling Holiday Cards" was added.
• The "10 Free Cards" offer changed its code from "CARDSDEAL" to "CARDS" and its end date from November 19 to November 28.
• The "Unlimited Free Pages + 40% Off Photo Books" offer was removed.
• The "Up to 50% Off Holiday Cards" offer was removed.
• The "See All Deals" link changed to "See All Black Friday Deals".
• A newsletter signup section was added at the bottom of the page.