Summary: Gazprombank increases savings account rate

Why It Matters: This change shows a focus on attracting new customers for savings.

What Changed:

  • The main promotional offer changed from "100% cashback in supermarkets" to "Up to 17% annual interest on a savings account for new clients."
  • The countdown timer for the main offer changed from 16 days to 10 days.
  • The link for the main offer changed from a card product to a savings account product.
  • A new premium action "Cashback on tickets to Khudozhestvenny cinema" was added.
  • The "Cashback in the 'Ostrov' beach complex" premium action was removed.
  • The "Download Gazprombank Investments app" link changed to "Personal investment consultant for 0 ₽".
  • The interest rate for "Gazprombank Bonds" increased from 14.79% to 15.32%.
  • The maximum benefit for the "Long-term savings program" changed from 64% to 59%.
  • Some items in the "Popular" section were updated:
    • "Investments" changed from "Download Gazprombank Investments app" to "Personal investment consultant for 2 months for 0 ₽".
    • "Investments" changed from "Investments with a reliable broker" to "Personal investment consultant for 1 month for 0 ₽".
  • The maximum interest rate for the "New Money" deposit increased from 15.5% to 16.2%.
  • The calculated income for the "New Money" deposit increased from 11,593 ₽ to 15,978 ₽.
  • The calculated total amount for the "New Money" deposit increased from 311,593 ₽ to 315,978 ₽.
  • The minimum payment schedule for credit cards was updated with new dates and a longer interest-free period.
  • The "RKO" link in the footer changed to "Business account".
  • Several items in the "Popular" section were updated with new interest rates or offer details.
  • Several items in the "Best offers" section were updated with new interest rates or offer details.
  • New items were added to the "Popular" section: "Check yourself", "Fast transfers", "eSIM in the app", "Troika card", "Technology and finance".
  • Several items were removed from the "Popular" section: "Investment consultant", "Savings at the dacha", "Discounted communication", "Spending on vacation", "Credit card", "Solutions for SMEs", "Financial pyramid", "Top up Apple ID".
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