Summary: IBM Consulting launches asset-based AI service

Why It Matters: The competitor is moving from general consulting to "asset-based" services. This means they are using their own pre-built software tools to help clients set up AI platforms faster.

What Changed:

• Added a new "Make AI your Advantage" section promoting asset-based services for building enterprise AI platforms.
• Updated "Market Recognition" to highlight being named a "Star Performer" in the 2025 Everest Group AI and Gen AI Services assessment.
• Removed a specific Gartner mention regarding Gen AI Consulting.
• Removed Tony Giordano from the "Meet our experts" list.