Summary: Close launches native Forms to reduce Zapier costs

Why It Matters: Close is moving beyond just managing leads to capturing them directly. By offering native forms, they are trying to make their CRM the only tool a small business needs, while specifically targeting the high cost of third-party automation tools like Zapier.

What Changed:

• Added a new announcement banner at the top of the homepage.
• Introduced "native Forms" as a new product feature.
• Added a call-to-action link: "Try Forms now."
• Positioned the new feature as a way to "cut your Zapier bill" and "improve speed-to-lead."