Summary:
Nike launches Nike Run Club App landing page
Why It Matters:
The website is shifting focus from general shopping to promoting its fitness app and community tools. This change highlights a move toward digital services and user engagement rather than just selling physical products.
What Changed:
- The page title changed from "Nike. Just Do It." to "Nike Run Club App."
- Added a dedicated section for the Nike Run Club App with features like GPS tracking and guided runs.
- Updated the navigation menu to include "Custom Shoes" for Men and Women.
- Added new "NikeSKIMS" guides, including a lookbook and fabric guide.
- Removed several international location links from the footer.
- Reorganized the "Sport" menu to give more space to Golf and LeBron James products.