December 29, 2025 ongoing Get alerts for nike.com

Summary: Nike launches Nike Run Club App landing page

Why It Matters: The website is shifting focus from general shopping to promoting its fitness app and community tools. This change highlights a move toward digital services and user engagement rather than just selling physical products.

What Changed:

  • The page title changed from "Nike. Just Do It." to "Nike Run Club App."
  • Added a dedicated section for the Nike Run Club App with features like GPS tracking and guided runs.
  • Updated the navigation menu to include "Custom Shoes" for Men and Women.
  • Added new "NikeSKIMS" guides, including a lookbook and fabric guide.
  • Removed several international location links from the footer.
  • Reorganized the "Sport" menu to give more space to Golf and LeBron James products.
Track companies like nike.com
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →