August 18, 2025 90-day analysis Get alerts for semrush.com

Summary: AI SEO toolkit added

Why It Matters: This shows Semrush is adding new tools that use AI.

What Changed:

  • The website now says "Your browser or operating system is out of date" instead of just "Your browser is out of date."
  • "Products Toolkits" was added to the main navigation.
  • The main headline changed from "Get measurable results from online marketing" to "The Leading AI-Powered Marketing Platform."
  • A new section was added that highlights different toolkits with "Try for free" buttons.
  • A new toolkit called "AI SEO" was added.
  • The "Traffic & Market" toolkit was added.
  • The "Local" toolkit was added.
  • The "Content" toolkit was updated to mention AI.
  • The "Social" toolkit was updated to mention AI.
  • The "Advertising" toolkit was updated to mention AI.
  • The "Trusted by the world’s leading brands" section changed its headline to "The growth engine for Enterprises."
  • The percentage of Fortune 500 companies using Semrush changed from 30% to 35%.
  • The number of keywords increased from 26B to 27B.
  • The number of geo databases increased from 140 to 142.
  • A new sentence was added about the database being "AI-driven."
  • The "Here’s why marketers love Semrush" section changed its headline from "Marketing Suite" to "Marketing Platform."
  • The list of toolkits in the "Here’s why marketers love Semrush" section changed from "SEO Content marketing Market research Advertising Social media" to "SEO Content Traffic & Market Advertising Social Local."
  • Two new customer testimonials were added for the Local Marketing product.
  • The call to action "Get started with Semrush today" changed from "Get 7 days of full access to all toolkits. Cancel anytime." to "Try Semrush toolkits for 7 days. Cancel anytime."
  • "Ambassador Program" was added to the footer under "Community."
  • "Top Websites" was moved from "Free tools" to a separate item under "Semrush."
  • "AI Writing Tools" was removed from "Free tools."
  • "Legal Info Privacy Policy Cookie Settings Do not sell my personal info Security Info For Investors Semrush Select Global Issues Index Contact Us Follow us X (Twitter) Facebook LinkedIn Instagram YouTube Pinterest Language English English Deutsch Español Français..." was added to the very end of the page.
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