Summary: Coursera updates New Year sale to "Ends tomorrow"

Why It Matters: The company is using a countdown to create urgency for their 50% off subscription deal. This suggests they are in the final push of their primary January customer acquisition campaign.

What Changed:

  • The New Year sale headline changed from "3 days left!" to "Ends tomorrow!"
  • The subtext for the sale changed from "Seize the opportunity to explore multiple courses" to "Go far with 10,000+ programs at your fingertips."
  • Several internal navigation links were updated to remove the "www." prefix from the URL.
  • Technical cookie description text was removed from the bottom of the page.
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