Summary: Digitas Pictures launches content slate with Vox

Why It Matters: The agency is moving beyond traditional ads into original entertainment and sports content. This shows they are trying to own the media space rather than just buying ads within it.

What Changed:

• Added a partnership with Vox Creative and Free Association to launch a new development slate.
• Updated the homepage news feed with several 2026 award shortlists and industry honors.
• Highlighted the NX Score being named a top AI invention by Ad Age.
• Replaced older press releases about "Loyalty Lite" and executive promotions with newer partnership news.