Summary: MedicAlert adds Advance Care Planning to membership

Why It Matters: The competitor is moving beyond physical products by adding end-of-life and medical preference planning directly into their membership benefits. This makes their service more essential for long-term patient care.

What Changed:

• Added "Advance Care Planning" as a new link under the Membership menu.
• Moved "Advance Care Planning" from being exclusively for Health Professionals to being a core member benefit.