Summary: Salesforce launches Contextual Commerce

Why It Matters: Salesforce is shifting its focus from general AI agents to specific shopping tools. They are rebranding Commerce Cloud to Agentforce Commerce to show that AI now handles both store management and customer shopping help.

What Changed:

• Rebranded Commerce Cloud to Agentforce Commerce.
• Introduced "Contextual Commerce" to embed shopping into more customer touchpoints.
• Added a new blog and keynote video focused on "Agentic Commerce."
• Updated the homepage to highlight retail-specific stats, like a 29% revenue increase for users.
• Added a "Starter Suite" for small businesses to launch direct-to-consumer stores quickly.