August 17, 2025 90-day analysis Get alerts for fly.io

Summary: Fly Machines: New focus on public cloud

Why It Matters: This change shows Fly.io is now talking about its main product, Fly Machines, as a public cloud. This is a big change from just being a place to run user code.

What Changed:

  • Removed "Run User (or Robot) Code on Fly Machines" headline.
  • Added "A Public Cloud Built For Developers Who Ship" headline.
  • Removed "Full-Stack Sandboxes. Fly.io Metal." sub-headline.
  • Added "Public Cloud Infrastructure. Modern Platform Endorphins." sub-headline.
  • Removed "User-Specific Routing" section.
  • Removed "Persistent Storage" section.
  • Removed "Zero-Cost When Idle" section.
  • Removed "MCP Servers" section.
  • Added "Get Right in Your Users' Faces" section.
  • Added "Fork Off VMs Like They're Processes" section.
  • Added "Ship GPU-Boosted Models" section.
  • Added "Built for Distributed Systems" section.
  • Changed "Secure by Default" to "Enterprise-Ready".
  • Removed "Need Thousands of Fly Machines?" section.
  • Added "Developer-Focused Public Cloud" section.
  • Added "Build A Cloud For Developers" section.
  • Added "Serverful JavaScript Without the Hassle of Serverless" section.
  • Added "Boots in 250ms or Less" section.
  • Added "Built for JavaScript Developers" section.
  • Added "Real GPUs & CPUs on the Edge" section.

What To Do:

  • Copy their new way of talking about their main product.
  • Add similar public cloud features to your product.

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