February 16, 2026 ongoing Get alerts for lu.ma

Summary: Luma launches local event discovery for Houston

Why It Matters: The product is moving from a simple event creation tool to a local discovery platform. This helps them keep users on the site longer and helps event hosts find new guests in specific cities.

What Changed:

  • Replaced the generic "Delightful events start here" landing page with a city-specific Houston guide.
  • Added a curated list of upcoming local events including mixers, workshops, and fitness classes.
  • Introduced a "get notified" feature for new events in the Houston area.
  • Added specific event details like location addresses, ticket prices, and "Sold Out" or "Near Capacity" status tags.
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