December 29, 2025 ongoing Get alerts for hmart.com

Summary: H Mart adds regional delivery selection tool

Why It Matters: The website now asks for location information to show specific products and delivery options. This helps the store show the right prices and items available near the customer.

What Changed:

  • Added a region selector that states "Offers and delivery options vary based on region."
  • Added a "Log in/Sign up" and "My Account" section to the top header.
  • Updated the "Recommended For You" section with new categories like Fresh Produce and Kitchenware.
  • Added a new "Japanese" product category section to the homepage.
  • Replaced the "Smart Direct" product list with a new set of featured regional brands like "Taste of Korea" and "K-SEAFOOD."
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