Summary: Hobbies Direct launches major clearance sale

Why It Matters: The store has changed its main headline to focus on bargains. They also added many discounted products, including some with price cuts as high as 46%.

What Changed:

• The main page title changed from "Australia's Leading Hobby Shop" to "Shop Sale Items and Find Hobby & RC Bargains Today."
• A link to the "Blog" was added to the top navigation bar.
• A large list of sale items was added to the page, including the Trumpeter Soviet Aerosan Sled and various RC rims.
• Specific discount percentages and "Now" pricing are now visible on product listings.