February 16, 2026 ongoing Get alerts for aboutyou.de

Summary: ABOUT YOU launches sneaker release calendar

Why It Matters: The addition of a dedicated sneaker release calendar suggests a focus on high-demand footwear drops. This helps the brand capture traffic from "sneakerheads" who shop based on specific launch dates.

What Changed:

  • Added a "Sneaker release calendar" section featuring the Nike Air Superfly.
  • Updated the "Exclusive drops" feature to highlight the Kamila Sikl Tropical Heat collection.
  • Changed the "Live Shopping" spotlight from heels to a dresses video.
  • Updated the "Top Brands" and "Trending Brands" lists with new names like Swarovski, Thomas Sabo, and VILA.
  • Added a footer section with links to corporate information, press, and investor relations.
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