Summary: Braze launches AI Agents and Decisioning Studio

Why It Matters: The platform is shifting from manual message scheduling to automated, AI-driven "agentic" marketing. This allows brands to automate complex customer interactions and personalization at a much larger scale without needing more staff.

What Changed:

• Added "BrazeAI Agents" to the product lineup for autonomous customer engagement.
• Launched "BrazeAI Decisioning Studio" for automated 1:1 personalization.
• Updated the "About" page with 2024/2025 performance data, including 7.8 billion monthly active users.
• Expanded the navigation menu to include specific solutions for Engineering and Startups.
• Added a new "Social Impact" section detailing equity, environment, and community initiatives.