Summary:
Guess launches Allen Iverson x Guess Jeans collection.
Why It Matters:
This shows Guess is using celebrity tie-ins to sell products.
What Changed:
- The "Let's Text: Sign Up & Get 15% Off" banner was removed.
- A new "Friends & Family | 30% Off" banner was added.
- A new section for "ALLEN IVERSON X GUESS JEANS" was added.
- Several new "Allen Iverson Tee" products were added to the "Curated Just for You" section.
- Some existing products in the "Curated Just for You" section now show a "30% Off" discount.
- The "Shop the latest from GUESS Jeans" text was removed.
- A new "Women’s new arrivals" link was added under "Meet Our Brands".