Summary: Velvet Caviar launches New Years Sale for 26% OFF

Why It Matters: The competitor has shifted from holiday-themed promotions to a specific New Year's discount. This change signals their current pricing strategy and the specific discount percentage they are using to attract post-holiday shoppers.

What Changed:

• Replaced the "Christmas BOGO" banner with a "New Years Sale" banner.
• Introduced a new discount code "2026" for 26% off.
• Removed the "CHRISTMAS" category link from the main navigation menu.
• Updated the "SALE" menu link text to "NY SALE."