Summary: Qualtrics adds Experience Agents

Why It Matters: This change shows Qualtrics is adding new AI tools to help manage customer experiences.

What Changed:

• A new product, "Experience Agents," was added under "XM for Customer Experience."
• The "XM for Strategy & Research" section changed "Edge Audiences" to "Audiences."
• The main banner changed from focusing on "Qualtrics AI + The XM Platform" to "Introducing the next generation of AI-powered experience management" and highlights "NextGen CX."
• The "Why Qualtrics" section removed example screenshots and simplified the product descriptions.
• The "The Future of XM" section changed the order of AI features and removed some specific product names like "Manager Assist" and "Customer Care Assist" from the main list, while adding them as separate items.
• The website removed a large amount of content, including detailed forms, cookie preference settings, and various footer links.