Summary: Velvet Caviar launches 26% OFF New Years Sale

Why It Matters: The competitor has replaced a vague "surprise discount" with a specific 26% off offer and a countdown timer. This creates more urgency for shoppers to buy now.

What Changed:

• Updated the New Years Sale banner to show a specific "26% OFF" discount instead of a "surprise discount."
• Added a live countdown timer to the sale banner to show when the offer ends.
• Changed the navigation menu text from "NY SALE" to "NYE SALE."