Summary:
Braze adds Canvas and AI Decisioning Studio features
Why It Matters:
Braze is moving beyond simple audience segmentation. They are now highlighting tools that automate customer journeys and use AI to make individual choices for every user in real time.
What Changed:
- Replaced a duplicate "Segment Builder" headline with a new section for "Canvas" to highlight cross-channel journey orchestration.
- Added a new section for "BrazeAI Decisioning Studio" to emphasize 1:1 automated decision-making.
- Updated the resource list with new links focused on AI marketing strategy and experimentation.