Summary:
Interflora adds Diwali and Halloween flowers
Why It Matters:
Interflora is adding new flower options for specific holidays. This could help them get more customers during these times.
What Changed:
- Added "Diwali Flowers" to the Occasions menu.
- Added "Halloween Flowers" to the Occasions menu.
- Added a new "Christmas" menu section with several Christmas-related flower and gift categories.
- Changed the "Bouquet of the month" product from "Dahlia Mix Bouquet" to "Tranquil Forest Trending Bouquet".
- Removed "New" tag from several product listings.
- Changed the heading "SEND FLOWERS ANYWHERE" to "SEND FLOWERS ABROAD".
- Changed the heading "WANT TO SAVE EVEN MORE?" to "SAVE MORE WITH FREE FLOWER DELIVERY".
- Changed the heading "WANT TO TAKE THE BLOOMS ROUND YOURSELF?" to "DELIVER THE BLOOMS YOURSELF WITH CLICK & COLLECT".
- Updated the "Seasonal Gifts" footer section to include "Autumn Flowers" and "Autumn Plants" and removed "Summer Flowers" and "Summer Plants".
- Added a new section about "Marketing Cookies" at the very end of the content.