Summary:
ABOUT YOU removes Cyber Weekend sale
Why It Matters:
ABOUT YOU removed a big sale event. This could mean they are changing their sales strategy.
What Changed:
- ABOUT YOU removed the "CYBER WEEKEND: Up to -70% EXTRA off EVERYTHING" banner.
- ABOUT YOU removed the countdown timer for the Cyber Weekend sale.
- ABOUT YOU added a new "Live Shopping" event for "Ankle Boots: Walk the Talk".
- ABOUT YOU changed an "Exclusive drops" item from "STUDIO SELECT By the girls who know" to "KAVAZI Statement Season".
- ABOUT YOU changed a "Top Brands" item in "Accessories" from "PURELEI" to "VALENTINO".
- ABOUT YOU changed a "Top Brands" item in "Second-Hand" from "Balenciaga" to "CHANEL".
- ABOUT YOU changed a "Top Brands" item in "Second-Hand" from "Marc O'Polo" to "Marc O'Polo" (position change).
- ABOUT YOU changed "Trending Brands" items.
- ABOUT YOU changed "Exclusive Brands" items.
- ABOUT YOU changed "Stories" content.
- ABOUT YOU changed "Outfit inspiration" content.
- ABOUT YOU added a prompt about being on en.aboutyou.de and an option to switch to aboutyou.com.