January 26, 2026 ongoing Get alerts for fitpaws.com

Summary: FitPaws removes FitKinect product from homepage

Why It Matters: The competitor has stopped featuring their "Fully Customizable Training Equipment" and several customer testimonials on the main page. This might indicate a shift in focus away from that specific product line or a simplification of their landing page.

What Changed:

  • Removed all "FitKinect" product banners and "Shop Now" buttons.
  • Removed the age verification pop-up for site visitors.
  • Removed several customer testimonials and expert quotes.
  • Removed the "Latest Posts" blog section and the "Browse All Products" button.
  • Removed the detailed footer navigation and the international currency/country selector.
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