Summary:
Campaign Monitor launches new Website Builder
Why It Matters:
The product is expanding beyond email marketing into a full-service digital presence tool. This allows them to capture users earlier in their business journey and increase customer stickiness.
What Changed:
- Added a new "Website Builder" feature to the product navigation.
- Introduced a "Lite" pricing plan that includes the option to buy the website builder for $10/month.
- Updated the pricing page with a detailed comparison of features across new plan tiers.
- Added "AI Writer" and "AI Segment Mapper" as standard features in the new pricing structure.
- Replaced the general homepage content with a comprehensive pricing and package breakdown.