Summary: ikas launches 50% discount and shipping credits

Why It Matters: The competitor is aggressively lowering the barrier to entry for new merchants. By offering direct financial incentives like shipping credits and deep discounts, they are making it harder for other platforms to compete on price alone.

What Changed:

• Added a 50% discount offer for new users.
• Introduced a shipping credit gift worth up to 60,000 TL.
• Added specific discounted shipping rates starting at 79.90 TL through major carriers.
• Published new case studies showing specific revenue growth percentages (e.g., 318% and 190%) for named brands.
• Launched a suite of free merchant tools including VAT, shipping, and marketplace commission calculators.
• Shifted primary website language and targeting to the Turkish market.