Summary: Udemy launches 20% discount on Personal Plan

Why It Matters: The platform is shifting focus from one-time course purchases to a recurring subscription model. They are using a limited-time discount and new AI-specific features to lock in long-term users.

What Changed:

• Added a 20% discount offer for the first year of the Personal Plan.
• Introduced "AI Role Play" and "AI coaching" as new subscription features.
• Updated the "Explore" menu to include goal-based navigation like "Learn AI" and "Practice with Role Play."
• Added salary data and job opening counts to "Career Accelerator" course listings.
• Included new B2B case studies featuring Capital One and Eventbrite.