Summary:
Podscan adds deep audience demographic data
Why It Matters:
The platform is moving beyond simple keyword alerts to provide detailed listener profiles. This helps users decide which podcasts are worth their time or money based on specific audience traits like income, politics, and buying power.
What Changed:
- Added a massive section detailing "Deep Audience Demographics" including age, gender, income, and political leaning.
- Introduced "Reach Score Algorithm" details to explain how they measure influence.
- Added "Sponsor Intelligence" to track which brands are advertising on specific shows.
- Added "Similar Shows Discovery" for competitive benchmarking.
- Added "Host & Guest Network" tracking to map relationships between shows.
- Updated the searchable episode count from 49.3M+ to 49.4M+.