Summary: EY launches Turkish website with AI insights

Why It Matters: This shows EY is expanding its reach and localizing content for new markets.

What Changed:

• The website content changed from English to Turkish.
• The site now focuses on the Turkish market ("EY - Türkiye").
• New sections like "Görüşler" (Insights) and "Sektörler" (Sectors) are in Turkish.
• Specific Turkish services like "Kripto varlıklar nasıl vergilendirilecek?" (How will crypto assets be taxed?) were added.
• A new "EY.ai - Birleştirici bir platform" (EY.ai - A unifying platform) is highlighted.