January 5, 2026 ongoing Get alerts for pendo.io

Summary: Pendo adds marketing teams to its target audience

Why It Matters: Pendo is expanding its focus beyond product and IT teams. By explicitly naming "marketing" as a core user group on the homepage, they are signaling a push to capture more budget from marketing departments.

What Changed:

  • Added "marketing" to the list of primary users in the main headline section.
  • Updated almost all internal website links to include the "www" prefix.
  • Removed a specific footer link for the Cookie Policy.
  • Shortened the legal disclaimer text at the bottom of the page.
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