Summary: Braze adds AI Decisioning Studio

Why It Matters: Braze is focusing more on AI to help businesses make better choices for customers.

What Changed:

• The first sentence now highlights AI-powered decisioning and optimization.
• The "Data done right" and "AI for Growth" sections were removed.
• A new section called "Braze Data Platform" was added.
• A new section called "BrazeAI™" was added, detailing predictive, generative, and agentic intelligence.
• A new section "Put AI decisioning behind every move" was added, introducing "BrazeAI Decisioning Studio™".
• The "Build a Better Path" and "As Real Time As It Gets" sections were removed.
• New headings were added: "Understand your audience with Segment Builder", "Orchestrate real-time, cross-channel journeys with Canvas", and "Make 1:1 decisions for each customer with BrazeAI Decisioning Studio™".
• The "Growth. Simply and Securely Delivered" section was removed.
• The overall content length was reduced.