August 18, 2025 90-day analysis Get alerts for audiense.com

Summary: Audiense Evolution replaces Affinio acquisition news

Why It Matters: The website changed its main message. It moved from talking about buying Affinio to talking about Audiense's own growth.

What Changed:

  • The top message changed from "Our latest acquisition: Affinio!" to "A New Chapter Begins for Audiense: Smarter customer intelligence, all in one place. Read More about our evolution".
  • The "Acquisitions" section under "Why Audiense" changed "Affinio: Audience Analysis" to "Audiense Evolution".
  • The "Login" button was added next to "Contact Us" at the top.
  • The "Free trial" button was added next to "Book a call now" under pricing.
  • The "Products Portals" and "Audiense Demand Index" were added under "User Resources".
  • The "R+D" link was removed from the footer.
  • The "Plans" link was removed from the footer.
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