Summary:
Work on Climate adds B2B workforce and employer services
Why It Matters:
The organization is moving beyond just being a community for individuals. They are now targeting companies and professional coalitions, which suggests they are trying to capture the business side of the climate talent market.
What Changed:
- Added a new "Partner With Us" section featuring a Climate Workforce Coalition.
- Launched a dedicated section for Employers and corporate reports.
- Introduced "Starter Packs" to help new members navigate the community.
- Added professional titles and company names (like Watershed and Infraspeak) to their user testimonials.
- Updated the site navigation to include links for careers, finances, and a newsletter signup.
- Changed the primary call to action from "Join Our Community" to "Mobilizing Talent for a Regenerative World."