February 26, 2026 ongoing Get alerts for smarte.pro

Summary: SMARTe adds MCP for ChatGPT and Claude

Why It Matters: The product now connects directly to popular AI models. This allows sales teams to use real-time B2B data as a "co-pilot" inside their favorite AI chat tools.

What Changed:

  • Added SMARTe MCP (Model Context Protocol) to turn ChatGPT or Claude into a prospecting co-pilot.
  • Launched a new comparison section targeting ZoomInfo, Cognism, Clearbit, LeadIQ, Apollo.io, and Lusha.
  • Added specific performance claims, including 75% US direct dial coverage and 90%+ match rates for CRM enrichment.
  • Expanded the navigation menu with dedicated pages for Prospecting, Enrichment, and Technographics.
  • Included new trust signals from Gartner and Forrester 2024 reports.
  • Added a "Book a Meeting" call-to-action button in the header.
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