Summary:
SMARTe adds MCP for ChatGPT and Claude
Why It Matters:
The product now connects directly to popular AI models. This allows sales teams to use real-time B2B data as a "co-pilot" inside their favorite AI chat tools.
What Changed:
- Added SMARTe MCP (Model Context Protocol) to turn ChatGPT or Claude into a prospecting co-pilot.
- Launched a new comparison section targeting ZoomInfo, Cognism, Clearbit, LeadIQ, Apollo.io, and Lusha.
- Added specific performance claims, including 75% US direct dial coverage and 90%+ match rates for CRM enrichment.
- Expanded the navigation menu with dedicated pages for Prospecting, Enrichment, and Technographics.
- Included new trust signals from Gartner and Forrester 2024 reports.
- Added a "Book a Meeting" call-to-action button in the header.